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- 6 minutes
- Leadership
New York, 1964. A woman is attacked on the street outside her building. It lasts half an hour. At least 38 people see or hear something from their windows. No one intervenes. No one calls the police. The story leads to one of the most studied psychological phenomena of the twentieth century: the bystander effect.
- 5 minutes
- Leadership
There's a question leaders ask when something comes to light. Almost always. With genuine surprise.
"Why didn't anyone say something?"
The question makes sense. Because looking back — once the incident is out in the open, once the signals line up neatly, once it all suddenly seems so obvious — it feels impossible that nobody spoke.
Message from our founder
The mind behind Ukomelela
With a deep commitment to understanding people and what shapes them, I explore how psychology can move beyond theory into real-life impact.
I believe that when we better understand what people carry, we can respond in ways that truly support growth, safety, and change.
-JULIA WIJNEN
FOUNDER | DEVELOPMENTAL PSYCHOLOGIST
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